As a copywriter, I strive to achieve consistent messaging and branding across corporate and/or product and service lines, appreciate the concise yet clear email, constantly critique social media posts, am always impressed by a sharp headline, adore punctuation and respect deadlines. I’m not afraid of The Big Conversations involving content and design; they should live happily ever after, even if that means their love story begins as a rocky one.
As a web content manager, I believe the end user is the ultimate priority and anything on a website should be executed in accordance with that principle. Simplicity can lead to success, no matter how it’s defined, and websites (and their owners) benefit from simplicity.
Let’s roll up our sleeves and find out how good content can help in ways big and small.