McGladrey Print Ads
Wrote copy for various print ads used in multiple campaigns.
Tyson's Chairman's Reserve Marketing Collateral
Copywriting for multiple campaigns including a 30-second radio spot, a full-page ad for an issue of Meatingplace, and content for a redesigned website for Tyson's premium pork and beef brands.
MDRT Magazine Articles
Interviewed subjects and wrote feature stories for MDRT's bimonthly magazine, Round the Table.
HFMA Corporate Website
Full website redesign, requiring coordination with external designers and developers, and with internal stakeholders across the entire organization. Included implementation of a new content management system and training internal individual users on the platform.
Crowe Horwath Email Blasts
Email blasts promoting various Crowe Horwath whitepapers and research. Developed copy for each email and accompanying landing pages as part of co-sponsorship programs with accounting and financial publications.
SPSS Promotional Email Campaigns
Series of promotional email campaigns for statistical software products. Developed copy for targeted email blasts, including the educational and institutional markets, for U.S. and international distribution.
Greenplay Product Microsite
Product site launched for marketing a new brand and unique line of eco-friendly and sustainable children’s furniture to architectural and interior space professionals. Provided overall site copy and individual product copy.
Allstate Corporate Intranet
Communications and announcements from and for the Product Technology division within Allstate. Wrote and managed site content for largest department; managed site migration project mid-way through assignment.
Morningstar Corporate Site
Copywriting and content management for all products and services available from Morningstar Inc. in both U.S. and global markets.
Morningstar Product Catalog
Annual publication consisting of product and service information, client testimonials and company developments.
Morningstar 3-ad Arc
Print ad series highlighting three investment data products that ran in various investment information publications.
Deloitte eLearning Brochure
Print material and trial CD-ROM introducing online educational courses to company boards, executives and audit committees.
Deloitte Event Invitation
Invitation to company boards, audit committees and executives to an event addressing corporate governance issues.
Deloitte ACO Brochure
Introductory brochure for a Web site offering audit committee and corporate governance resources to Deloitte clients.
Kitchens & Baths Press Kit
Publicity materials promoting annual Kitchens & Baths issue distributed at trade shows and to home improvement and design media.
Swedish Covenant Hospital Event Collateral
Invitation package announcing Swedish Covenant Hospital’s Associates’ Board annual fundraiser.